INFLUENCERS AND TALENT

We create compelling content with the perfect influencers for your brand

Recruiting Influencers
for sports and wagering content

With direct access to hundreds of star athletes and media personalities, Off To The Races Media leverages the credibility and reach of our influencers to amplify exposure for our partners through compelling content. Our personal approach ensures authenticity in our collaborations, enhancing brand visibility, and cultivating impactful connections with our partner’s audiences, while fostering brand loyalty, and driving meaningful engagement.

MICHELLE YU’S TOP 10 PLACES AND RACES FOR THE BREEDERS’ CUP

This project showcased how the right on-camera talent can elevate a brand’s story. Michelle Yu brought personality, expertise, and local knowledge to a multi-location series we produced for the Breeders’ Cup, creating content that resonated with racing fans and casual viewers alike. It’s the type of influencer partnership that turns great footage into truly compelling content. In addition to this full version for YouTube, we created 20 social cutdowns edited into reels for Instagram, Facebook and other channels to meet the Breeders’ Cup audience where they consume their content.

LUCCHESE BOOTS AND BREEDERS’ CUP BRAND COLLABORATION

This collaboration between Lucchese and the Breeders’ Cup came to life through the perfect on-camera partner: Mike Joyce. Stylish, sharp, and deeply rooted in horse racing culture, Mike embodies exactly what happens when the right talent meets the right brand. At Off To The Races Media, we specialize in pairing creators with stories they elevate naturally—and this project is a perfect example.